What a hair salon or barbershop website actually needs
Your work is the sale and your prices are the objection. A site built around those two things books more chairs than anything else.
Nobody books a salon on reputation alone. They look at the work, check the price, and see whether they can get an appointment on a day that suits them.
Three things. Build the site around them and you are finished.
Show the work first
Your homepage should be photographs, not paragraphs. A grid of finished cuts and colours does more than any amount of writing about your passion for hair.
What matters in those photos:
- Range. Different lengths, textures, ages, and hair types. People are looking for someone who has done their hair before.
- Consistency of quality, not quantity. Twelve excellent photos beat sixty average ones.
- Good light. Daylight near a window, phone camera, no filter. Salon lighting flatters in person and lies in photographs.
- Permission. Ask the client, and keep a note that you did.
If you specialise — curly hair, colour correction, barbering, extensions — say so loudly. Specialists are searched for by name and can charge more.
Publish the price list
This is the one thing salons argue about and the one thing customers most want.
Yes, prices vary by length and thickness. Publish them anyway, as ranges, with a line saying a consultation confirms the final figure. Someone deciding between three salons will pick the two that told them, and the objection you avoid is not "too expensive" — it is "I could not tell, so I did not bother".
If different stylists charge differently, show that. It sells your senior team rather than hiding them.
The pages
Home. Photos, your location, opening hours, and how to book.
Services and prices. Cuts, colour, treatments, barbering — with figures.
The team. A photo and a couple of lines each. People book people. If someone has a specialism or a following, this is where they get found.
Gallery. More of the work, organised by type if you have enough.
Contact and find us. Address, a map, parking or transport notes, hours, phone. If you are in a place that is hard to find, say how to find it — people genuinely give up.
Booking
Be honest about what you can support.
A full online booking system that syncs with your calendar is a real project and is not part of a basic website build — ours included. If you already use a booking platform, the site should link to it prominently from every page.
If you take bookings by phone or message, make that obvious and easy: a tap-to-call number, a WhatsApp link, whatever people actually use. A "book now" button that opens a contact form and then goes quiet for a day is worse than a phone number.
What to leave out
- A slider of stock photos of models. Yours are better and they are real.
- Music that plays on load.
- A long story about the salon's philosophy. One paragraph, on a team page.
- Prices hidden behind "contact for pricing".
The one thing that converts
Prices next to photographs. The picture creates the want and the number removes the reason to hesitate. Salons that separate them make people work, and people do not work — they scroll on to the next one.
What it costs
Ours is $499 to build and $49 a month to run, live in three working days once we have your photos and price list. The monthly fee covers small changes, which for a salon means updating prices without it becoming a project.
Bring twelve good photos and your price list, and most of the work is done.